The Hills is a MTV Reality showed aimed for the entertainment of young adults. The main goal of a reality show such as The Hills is to create and maintain a successful show to earn ratings and viewers. The reality show ran from May 2006 to July 2010. The Hills was a spin-off of the show Laguna Beach. When Laguna Beach came to an end, MTV wanted to continue to follow one specific character, Lauren Conrad, and The Hills was created. The Hills popularity increasingly became more popular as "Entertainment Weekly ranted The Hills 82nd on their list of "The 100 Best Shows of the Last 25 Years," state that the series was a "New Classic" (2012). The Hills became so popular the cast was even on the front of The Rolling Stones Magazine. The Hills is owned and produced by MTV. MTV has also started several spin offs from The Hills after its series finale such as Bromance, Audraina and The City.
The main product The Hills provides is entertainment for young adults. The target age for the reality show is between the ages of 14 and 30. The aim of reality TV is to make a show that people at the same age, going threw the same problems and situations, can relate to. The supply and demand of a TV show must never be fulfilled in order to keep the audience wanting more. It is very important to only have one episode per week so that the audience does not get sick of the show. If only 12-18 episodes are shown in a season it keeps the audience hooked wanting to see more. The primary stage of production is to create any stage props and cast the "actors" required for the show. The secondary stage or production would be the filming and editing of the show. Lastly, the tertiary stage consists of MTV airing the show on TV. The ratings for the TV show continued to grow threwout the first four and a half seasons, until they tried to replace the main character Lauren Conrad with a former character of Laguna Beach, which caused the ratings to plummit. The fixed costs for making a show such as The Hills would be the costs of any living space they they must rent/buy in order for the characters to have a place to live. Some examples of the variable costs would be the wages paid to the actors, camera people, etc. The show must pay for the use of the equipment needed to film the show and any computers need to edit the show.
The strongest competitor to a show such as The Hills would be shows such as The Real World, Keeping up with the Kardashians and The City which began at the same time as Season 4 of The Hills. A competitive advantage that The Hills had over their competitors is that it already had established two of its main characters on Laguna Beach. As Lauren was a main character on Laguna Beach, and fans seemed to love her, it only made sense to make a spin-off for her. The Hills has succeeded as it was created and produced by MTV, which is a very popular music channel among teenagers and young adults. Seeing as MTV had rights to the show, and it was on their channel, they could promote the show as much as they wanted to try attract fans. A weakness of this product is that some people felt as though the show was scripted. Once the show had its finale, a few of the actors admitted that some parts had to be re-inacted as the cameras were only shooting three days a week. Several viewers seen it as a fake show, especially when MTV replaced the main character. The product "The Hills" was a successful product for five years. It provided entertainment for millions of viewers per season, and created successful careers for the main characters as they have all branched off into new ventures in their career.
References:
The Hills. 2012. http://en.wikipedia.org/
The Hills. 2012. http://www.ew.com/
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